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161 Cross Center Rd
Denver, NC, 28037
United States

704-822-8803

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About BSG

Keith Isenberg • Owner • Mechanic • Cyclist

Keith started in the industry in 1996 while attending Messiah College (Grantham, PA). He started in the service department building and repairing bicycles. Upon graduation he pursued web development but couldn’t shake his passion for cycling. While racing mountain bikes, time trialing and competing on a Tandem, he decided to quit his job and returned to bicycle retail. After seven years of managing and gaining training from companies such as Cannondale, Trek, Shimano, Rockshox and others, he has opened “Blood Sweat Gears ” with his family to use his knowledge and passion for all things bicycle to help you keep your pedals turning and wheels spinning. Keith continues to be an avid cyclist racing his road, mountain, and CX bicycles. He gets out to ride almost everyday of the week. Cycling and Wrenching on Bikes is his passion.

Cameron Moss • Mechanic • Cyclist

While in high school Cameron started using cycling simply as a form of exercise. After doing one group ride the seed was planted that would transform this pass-time into a passion. He started working for the U.S. National Whitewater Center in 2009 as a bike mechanic while attending the University of North Carolina at Charlotte.  After Graduating from UNCC in 2013 he is pursuing his passion for cycling here at BSG. Cameron enjoys all forms of cycling and actively participates in road, mountain bike, and cyclocross races. He is certified by Shimano and loves to wrench on bikes. There is no other place that he would rather be than on his bicycle.

Robin Isenberg • Mother • Co-Owner • Recreational Cyclist

Robin passed away August 9th 2015 after battling Ovarian Cancer for 3 and a half years.  Robins Ride for Hope is an annual event in her honor.  She is such an inspiration and is still present in the shop.  She helped so many people with her passion for cycling and this community and will be remembered fondly by those whose life she touched.

Tree Isenberg • Partner • Graphic Designer • Recreational Cyclist 

Tree has been in the graphic design field since 2002. She has a degree in commercial photography and graphic design and is very passionate about music, sub culture and design. The logo, ads for the store, BSG T-shirts, store kit, Velo 16 and this web sites graphics were designed by her. She enjoys running, mountain biking, road biking.

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